The Endorsement
By Daring Diane
Shana Marikova had been one of the darlings of the
international tennis scene for a couple of years now. She was cute and had that young look that
made her a fantasy for all the fans out there.
As with several other young stars in recent years, she seemed to be more
successful with her public relations than with her career. Though she had some surprise wins over major
stars, she just did not seem to be able to actually win a major tournament. She was breaking even as a player, but she
was making money by sponsoring products.
She kept pushing her agent to find a deal that would make her rich. She along with many on the tour recognized
that the long term money was in endorsement deals.
The sponsoring company would have you wear their logo or the
company name on the player's hat, shirt, skirt, pants, shoes, bag, or whatever
else they could get a name printed on.
Some clothing companies wanted you to wear their clothes even when not
playing. Product companies wanted you to
use their products and be in commercials.
